Avoid submitting photos downloaded from Facebook, as they may have been downgraded in quality - try to use original photos as much as possible.

Submit the original photo from your digital camera, shot in the highest resolution (pixels/DPI). When you upload your photo, our system will alert you if the image quality is ‘Good’, ‘OK’ or ‘Bad’.

The minimum requirement for an image to print sharp on the cards is 300 DPI.
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Make sure that all the subjects are well-lit when shooting your photo. Natural light is the best option but otherwise, secure that the brightness of the image is high.
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Select the highest resolution and largest file your camera will support.
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Watch for movement, especially with babies, since motion captured on camera will appear as a blur which is not always detectable in resolution.